This course will teach you: The definition of pay-per-click advertising and how it works; Which keyword research tools are the best and what information they can provide you; Tips on narrowing down a list of keywords to those that are relevant to your purposes; What ad groups and ad campaigns are and how you can take advantage of them; Which reports you can generate to make monitoring your Google Ads progress easy
academy+ provides individuals and SMEs with blue-chip quality learning and development opportunities. Our range of 700+ CPD-certified courses covers everything from industry-specific knowledge to mandatory training programmes, digital skills, professional development, and hobby and lifestyle courses. Training is delivered via our three core brands: New Skills academy+ helps individuals excel in their personal and professional lives; Staff Skills academy+ equips SMEs with mandatory training, personal development and wellbeing services; and Scott Bradbury offers bite-sized digital learning resources designed to improve individuals’ performance at work.
