Customers sometimes buy a product immediately upon discovering it; but they often go through several stages between first becoming aware of a product and finalising the purchase. These stages that make up the buying journey are known as a sales funnel. In this course; you will learn about the structure of an online sales funnel and how marketers use them to persuade customers to spend their money.
academy+ provides individuals and SMEs with blue-chip quality learning and development opportunities. Our range of 700+ CPD-certified courses covers everything from industry-specific knowledge to mandatory training programmes, digital skills, professional development, and hobby and lifestyle courses. Training is delivered via our three core brands: New Skills academy+ helps individuals excel in their personal and professional lives; Staff Skills academy+ equips SMEs with mandatory training, personal development and wellbeing services; and Scott Bradbury offers bite-sized digital learning resources designed to improve individuals’ performance at work.
