Data-Driven Design for Customer Experience (CX)

This course will equip you with various step-by-step practical frameworks and methods to develop new customer experiences for your organisation as well as give you the ability to implement them consistently across all channels. You will explore different technologies: industry examples: such as the use of AI and digital twin services: learn how your organisation can go beyond traditional tools to create highly personalised: consistent and integrated experiences. You will also learn how to use data from different systems and service encounters to your advantage: develop new business models using data as a critical resource to drive new revenue streams.