This course will teach participants about techniques and methods for communications campaigns aimed at influencing policy and public affairs. The course provides training in practical tools and techniques including audience analysis; storytelling and message framing.
Policy shapes the world, and the hands that mould it decide what the future will look like. It is a challenge that is as important as it is tricky, not least because recent years have seen the public conversation fragment. The divisions that have come to define 21st century society are creating roadblocks to meaningful progress on major issues at every level.
At Cast From Clay, our goal is to get policy, unstuck. We work with campaigning organisations to help them navigate the complexities of policy narratives, and in doing so to shape the policies of tomorrow. We help you figure out what to say, to whom, and how – in a way that can move things forward.
