Advice: am Online Advertising

Seminar • Committee of Advertising Practice

About the CPD course

This seminar will guide delegates through the ASA’s online remit. ASA/CAP experts will talk attendees through the relevant rules of the UK Code of Non-broadcast Advertising; Direct & Promotional Marketing (CAP Code) and how they apply to online marketing i.e. advertisements on paid-for (sponsored) searches; social media; companies’ own marketing claims on their own websites and in other non-paid for space they control.

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Committee of Advertising Practice

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Committee of Advertising Practice

The Committee of Advertising Practice (CAP) is responsible for writing and maintaining the Advertising Codes. CAP is the sister organisation of the Advertising Standards Authority (ASA), who is the UK’s independent regulator of advertising across all media. Together we work to support the industry to help them get their ads right before they are published. We do this by providing guidance, pre-publication advice and training for the industry.