Practitioner in partner & ecosystem marketing certificate

This practitioner training focuses on giving marketers the essential skills and templates to build a partner-first marketing approach; and how to build a joint value proposition and joint go-to-market plan. It is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding; and co-marketing. Content covers topics such as: What is a joint value proposition; the steps to building one and common mistakes? What is a GTM plan; why build one; applying the RACE framework and core elements of a GTM plan. The difference between 'Market to'; 'Market through' and 'Market with'.