“Harnessing the Power of Culture as a Leader;” led by Dr. Marcus Collins; explores the role of culture in shaping consumer behaviour. The course offers marketers insights into understanding culture; identity; and community; and how these influence brand engagement. Through a mix of video lessons; and interactive workbooks; participants will learn to define culture; examine its systems; and apply this knowledge to connect with audiences. Designed for both novice and experienced marketers; it emphasizes bridging cultural divides to create impactful brand narratives; ultimately improving engagement and business outcomes.
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