Training Course
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University of Cambridge Judge Business School Executive Education
About the CPD course
This programme provides a practical understanding of marketing for leaders; emphasising the importance of placing the customer at the heart of business decisions. It begins with an exploration of market analysis; including customers; competitors; and the broader environment. Participants will learn about segmentation; targeting; and positioning; followed by key approaches to branding; product development; pricing; and distribution. The course also examines the creation of customer journeys; digital marketing strategies; search engine optimisation; search engine marketing; and the use of social and search content. It equips attendees with the tools to engage effectively with audiences and drive business growth through informed marketing practices.
CPD Provider
University of Cambridge Judge Business School Executive Education
University of Cambridge Judge Business School Executive Education
Cambridge Judge Business School is the business school of the University of Cambridge. The School is a provider of management education and is consistently ranked as one of the world's top business schools. Executive Education works with organisations to deliver transformative impact through our open enrolment and customised programmes.