Marketing Analytics - Customer Value and Promotion Strategy
Online Course
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Knowledge Door
About the CPD course
This course is beneficial for those who want to understand lifetime customer value - key concepts and excel model. You will learn sensitivity analysis in Excel and variations in finding customer value. This course will educate you key concepts such as Monte Carlo simulation; its examples; and problem statements. You will learn how to measure customer value based on the customer value concept and confidently practice; discuss and understand customer value models used by organisation. By the end of the course; you will have an understanding of lifetime customer value; variations and sensitivity analysis; and monte carlo simulation.
At Knowledge Door, we provide a wide range of internationally recognised qualifications to industry standards, developed and supported by teaching and professional experts.
We’re partnered with some of the largest accreditors in the world, so wherever our students go and whatever they want to do, the certificates we provide are fully accepted by the industry.
Our professional qualifications address skills gaps and teach skills and knowledge that bring real value to businesses. But, we aren’t just focused on direct career advancement. We know that learning, no matter what it is, creates a foundation for personal development, so we offer a wide-ranging choice of subjects.
