About the CPD course
This online course will educate you on good landing page designs; the three main types of landing pages; the process to use them effectively; and the common business models. You will learn conversion actions; the AIDA sales funnel and the online decision-making process. This course will update you on the awareness stage of the sales funnel; the interest stage of the funnel; the desired stage; and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design. By the end of the course; you will have gained skills and knowledge in designing good landing pages; know its fundamentals; principles; and process to build a powerful landing page.
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Lead Academy
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