Marketing Analytics - Customer Value and Promotion Strategy

This course is beneficial for those who want to understand lifetime customer value - key concepts and excel model. You will learn sensitivity analysis in Excel and variations in finding customer value. This course will educate you key concepts such as Monte Carlo simulation; its examples; and problem statements. You will learn how to measure customer value based on the customer value concept and confidently practice; discuss and understand customer value models used by organisation. By the end of the course; you will have an understanding of lifetime customer value; variations and sensitivity analysis; and Monte Carlo simulation.