Introduction to Behavioural Economics

Training Course • Partnership Media Group Ltd

About the CPD course

Some of the most successful businesses implement behavioural economics techniques across many projects including sales; design and customer retention to meet their objectives. They demonstrate the effectiveness and return on investment of interventions by testing and measuring their impacts.Covering topics such as irrationality; misbehaviour; scarcity and influence; this highly-interactive course allows delegates to take away techniques that are sure to improve decision making from customers; colleagues and stakeholders. Behavioural economics expert; Andy Pemberton; will guide delegates through key behavioural economics methodologies and ensure that those attending leave the day with an action plan to implement key techniques into their business.

CPD Provider

Partnership Media Group Ltd

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Partnership Media Group Ltd

For almost two decades we have provided unrivalled access to reliable and up-to-date information and created a platform where leading industry experts, high-profile speakers and public sector employees can network, form partnerships and work towards a common goal. Now, well established as the UK’s leading public sector events supplier, GovNet incorporates multiple divisions which facilitate every aspect of the public sector, from local government and housing to the NHS and higher education sector.