Market Orientation and the External Environment

Workshop • Staffordshire Chambers of Commerce and Industry

About the CPD course

Written for SMEs; this workshop will improve knowledge in strategic marketing foundations; giving practical methods that learners can apply to business; towards the production of a marketing strategy. The session will demonstrate why competitive advantage is important in marketing; show ways to achieve competitive advantage; look at the organisation internally and in relation to the external landscape; and cover at ways to assess if the organisation is market-focused By the end of the session; attendees will have tools to build foundations for an effective marketing strategy.

CPD Provider

Staffordshire Chambers of Commerce and Industry

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Staffordshire Chambers of Commerce and Industry

The Chamber has been in existence for over 200 years - the first association was established in 1813 and became incorporated in 1949. It was borne out of a desire from businesses to meet and trade together. For there to be an organisation to represent the interest of commerce and industry and to ensure that there was a voice for business. There has also been a need for an organisation to deliver services to help businesses to start, grow and succeed. Staffordshire Chambers continue to deliver this role. It has also developed a wider role with the recognition of the contribution that the business community makes to economic and social success.