The Branding of Culture

Online Course • University of Leeds

About the CPD course

The course examines an aspect of marketing through the ways branding makes use of cultural stereotypes to promote products or places. On the course learners consider the effects this might have on national and cultural identity and explore how some products are becoming decoupled from their culture of origin whilst others are localised. The course explores the way in which nations use “soft power” through spreading of cultural products and practices; to influence the behaviour of people across the globe. It also examines the idea of cultural imperialism and assesses the ways in which it is resisted.

CPD Provider

University of Leeds

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University of Leeds

Leeds is among the top ten universities for research power in the UK. Our academic breadth, commitment to quality and determination to make a genuine impact on the world around us enables us to achieve extraordinary results. The University of Leeds is a member of the prestigious Russell group in the UK whose mission is to deliver world-class education alongside globally important research.