This 5-day training will help you in delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisations distinctive capabilities with valuable opportunities. Our approach is to explore PR and marketing as multi-faceted business processes; involving creativity and innovation; alongside analytical and strategic skills. Strategic PR planning and marketing communications focuses on how to develop a competitive advantage through the drivers of shareholder value.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
