Online Course
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Association for Key Account Management
About the CPD course
This track introduces key metrics in Key Account Management (KAM): focusing on their application: nature: and objectives. Understanding these metrics is essential for effective decision-making and assessing KAM success: both from the supplier's perspective and the performance of key account managers. As data becomes increasingly abundant: interpreting its significance is critical. This track will guide you in establishing a balanced metric framework: highlighting the importance of metrics in understanding customer views and overall KAM effectiveness. Numbers often speak louder than words in business: and this course will help you utilise them effectively.
AKAM’s goal is to enhance Key Account Management through learning, support and connections. AKAM, a non-profit professional membership organisation, fosters understanding and collaboration among key account managers and programme leaders. Our members gain access to the latest research and opportunities, promoting continuous growth in KAM practices. Since 2016, AKAM’s influence has expanded worldwide through online events and resources.
