Strategic Communications

Online Course • King's College London

About the CPD course

Strategic communications is engaged with the shaping of long-term discourses in society. Strategic communicators aim to align these with their own values and interests. Through changing the attitudes and behaviour of their target audiences; they pursue strategic outcomes in politics and geopolitics. It is ever present as states seek to gain advantage over other states; and as revolutionary and insurgent groups struggle to overthrow the status quo in their appeal to populations. In the 21st century; strategic communications is increasingly appropriated by state challengers as they prove more persuasive than those states they choose to subvert.

CPD Provider

King's College London

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King's College London

King's College London is one of the top 10 UK universities in the world and among the oldest in England. King's vision is to make the world a better place, building on our history of pioneering research that has advanced and shaped modern life. King's is dedicated to the advancement of knowledge learning & understanding in the service of society.