JN03: Editorial Skills: Engaging and growing your audience

Online Course • Thomson Foundation

About the CPD course

This course is designed to help practicing journalists to explore their audience - that is; identify who is reading or watching their content; and consider whether their approach is the right one for them. By understanding how to create content which will interest and engage the audience; they will be able to make an informed judgement on prioritising which stories to cover; and how to present them.

CPD Provider

Thomson Foundation

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Thomson Foundation

Thomson Foundation is the world’s oldest international media development organisation, with a 60-year history of training journalists in ethical standards and quality reporting. The foundation works with media organisations, governments, civil society bodies and commercial entities wishing to sponsor professional excellence in communications. It has three main areas of activity: Training; Strategic communications; Consultancy.