JN05: Social Media Strategy:

Online Course • Thomson Foundation

About the CPD course

The aim of this course is to help journalists and editors clearly identify and understand the reasons for using Social Media and to help them and their organisation prepare and plan their approach and use of social media including choice of platform; identifying target audience; and appropriate content; language; and style. The course is divided into two sections: Section 1 provides an overview of the course and introduces the course trainer and media experts. Section 2 details the five steps of formulating a Social Media strategy. Participants will be asked to work on a strategy document throughout the course.

CPD Provider

Thomson Foundation

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Thomson Foundation

Thomson Foundation is the world’s oldest international media development organisation, with a 60-year history of training journalists in ethical standards and quality reporting. The foundation works with media organisations, governments, civil society bodies and commercial entities wishing to sponsor professional excellence in communications. It has three main areas of activity: Training; Strategic communications; Consultancy.