This informal CPD article 5 Ways to Craft Copy that Drives Results was provided by morphsites, a digital agency and specialist in bespoke web development and design, SEO and digital marketing.
Every day, we are inundated with information. Each time we check our phone, scroll through social media, turn on the TV, or switch on the radio, we face an overwhelming amount of media and content. With so much noise surrounding us, how do you create copy that stands out and reaches your target audience? The problem? This rise in content and information poses a threat to your business.
That’s where powerful copywriting comes in handy. We have five copywriting tips that you can use to help your copy connect with your target customers and convert to sales.
1. Create captivating introductions
Ever spent a hot minute wondering what to write for your next blog post heading? You’re not alone. While the heading is a vital ingredient to attracting your audience, it’s actually what comes next that counts.
Your introduction, or lead. Just like the first few pages of a book can determine whether you’ll keep reading, the first few sentences of your landing page or blog post can make or break a conversion. So don’t underestimate the power of a good lead!
How to do it
With every good intro comes a good story. You address the problem, create believable, relatable characters, and provide a worthwhile ending. You just need to apply the same principle with your copy.
- Identify the problem your audience is facing
- Relate to their issue
- Provide the outcome
When the reader feels like those points are met, they will be motivated to read more.
2. Convince your audience
To produce content that gets your readers to take action, use persuasive language — language that is enticing and engaging, not salesy. Craft your words in a way that takes your audience on a journey with you.
How to do it
Talk to your audience as though you're having a conversation and make them feel like they're part of the story. Avoid salesy words and phrases; focus on weaving a narrative around your product or service. The key is to involve your reader and make them feel like they're part of the experience.