Fashion is now a global industry and fashion designers play a pivotal role in its success. Fashion Designers generate ideas, design products and create trends that attract customers to clothing. In this article, we will explain how Continuing Professional Development (CPD) can help fashion designers progress in their career - and identify the benefits from engaging with CPD courses regularly.
What is a fashion designer?
In short, fashion is the industry of producing and selling clothes. Fashion designers are tasked with the creation of garment and accessory products that will resonate with consumers. There are various aspects to successful fashion design - including ideation, design, production, marketing, retail and customer retention.
To develop the most creative and resonant ideas, fashion designers need both a strong sense of current aesthetic trends as well as a deep knowledge of art and cultural history. Many designers participate in regular training to develop their skills and broaden their understanding of the industry.
How can Fashion Design CPD courses help my career?
CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities throughout their career. At its core, CPD is about the individual and their commitment to lifelong learning.
Fashion design CPD courses can help designers enhance their core skills and improve their overall knowledge of the fashion industry. Active CPD participation can be attractive to potential employers as it shows a willingness to learn and a commitment to improvement. CPD also offers opportunities to develop important transferable skills which increase overall value and effectiveness as a fashion designer.
What are important CPD skills for fashion designers?
As well as participating in specific fashion design CPD courses, it can also be beneficial to focus on other areas that contribute to the success of a fashion designer. Below are five key skills that can inform a fashion designer and help them develop within the fashion industry:
1. Creative problem solving
Fashion design is an inherently creative process. Designers need to be able to find solutions to various problems they may encounter in the design, construction and dissemination processes. CPD courses on creative problem solving can help fashion designers develop the necessary tools to overcome potential obstacles throughout their careers.
2. Marketing
An essential aspect of fashion design is marketing. Accessing the correct demographics and designing for the right profile are crucial in order for designers to generate a product and market match. CPD learning in the field of marketing can help fashion designers develop an understanding of relevant topics such as marketing theory, social media and advertising.
3. Business and entrepreneurship
Business and entrepreneurship are also important aspects of fashion design. Participating in relevant CPD to develop business and entrepreneurship skills, can help fashion designers better understand the business of the fashion industry and how to design and market their products to the required audience. Business and entrepreneurship skills can also help designers interested in starting their own company.
4. History and trend analysis
Understanding how to identify and analyse trends can be a vital skill for fashion designers. Whether a designer is interested in taking advantage of a trend or going against a trend to create something new, understanding the broad interests and trends within the market can help fashion designers keep their work informed and relevant. Participating in CPD events can be an effective way of sharing ideas and learning the latest market trends.
Developing knowledge of art and social history can also inform fashion designers. This develops aesthetic understanding and the ability to revive and incorporate historical design ideas into new products.
5. Finances
As a global commercial industry, an understanding of finance and profit - and the capacity to effectively interpret financial documents - can greatly improve the effectiveness and value of a fashion designer. CPD courses in finance can also help fashion business owners learn about tax and how to best operate their business within compliance laws.