About the CPD course
The aim of this learning module is to provide the learner with the skills to conduct thorough research on prospects; enabling you to demonstrate a genuine understanding of their needs and requirements. The learning module will cover: Understanding how investing time in researching prospects can help personalise solutions and establish a stronger connection with potential customers; Using information gathering around buyer personas and customer needs to assess the compatibility of products or services; Clarifying how market research helps to identify an appropriate target audience.
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eLearning Plus
Our purpose is to help leaders deliver on their strategic business objectives, by addressing the skills gaps and the learning needs that contribute to boosting individual and business performance. We help you nurture, retain and attract key talent by creating targeted, customised learning experiences that meet your unique needs.
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