JN12: Audience Research

Online Course • Thomson Foundation

About the CPD course

This course covers various topics around quantitative and qualitative research. It will guide you through some important issues about representative samples and give you useful tips for creating surveys. We will discuss different formats you can use for questionnaires and the importance of formulating your questions. The aim of this course it to give you practical skills to conduct your own audience research but also to equip you with background knowledge when dealing with marketing agencies.

CPD Provider

Thomson Foundation

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Thomson Foundation

Thomson Foundation is the world’s oldest international media development organisation, with a 60-year history of training journalists in ethical standards and quality reporting. The foundation works with media organisations, governments, civil society bodies and commercial entities wishing to sponsor professional excellence in communications. It has three main areas of activity: Training; Strategic communications; Consultancy.